Legal
Cookie Policy
This policy explains how the Peakrim website uses cookies and similar tracking technologies, what choices you have, and how this relates to our obligations under the Thai Personal Data Protection Act B.E. 2562 (PDPA).
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website operators with information about how the site is being used.
In addition to cookies, we may use similar technologies such as web beacons (also called pixel tags or tracking pixels), which are small graphic files that allow us to track page views and user interactions, particularly in connection with third-party analytics and advertising services.
Cookies may be "session cookies," which expire when you close your browser, or "persistent cookies," which remain on your device for a defined period or until you delete them.
2. How We Use Cookies
Peakrim uses cookies for the following general purposes:
- Operational functionality: To enable core website functions such as navigation and form submission.
- Preference storage: To remember your cookie consent choice and avoid showing the consent notice on every visit.
- Analytics: To understand how visitors use our website — which pages are visited, how long visitors spend on each page, and how they arrived at the site — so we can improve our content and user experience.
- Marketing attribution: Where you have consented, to measure the effectiveness of our advertising and to understand which channels lead visitors to our website.
We do not use cookies to deliver targeted advertising from third-party ad networks on other websites you visit.
3. Cookie Categories
We categorise our cookies as follows:
Always Active
These cookies are necessary for the website to function and cannot be switched off. They are typically set in response to actions you take, such as submitting a contact form or setting your cookie preferences. Without these cookies, some parts of the site cannot work properly.
Consent Required
These cookies allow us to count visits and traffic sources to measure and improve the performance of our website. Information collected is aggregated and anonymised where possible. If you do not consent to these cookies, we will not know when you have visited and cannot improve our site using this data.
Consent Required
These cookies are set by our advertising partners (such as Google and Meta) to help us measure the effectiveness of our advertising campaigns. They track whether visitors who clicked on an advertisement subsequently contacted us or enrolled in a program. They do not profile you for advertising purposes on other websites.
Consent Required
These cookies allow the website to remember choices you make and provide enhanced, more personal features. For example, they may be used to remember your language or region. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
4. Cookie Inventory
The following table lists the specific cookies currently in use on the Peakrim website. This list may be updated periodically as our services evolve.
| Cookie Name | Category | Provider | Purpose | Duration |
|---|---|---|---|---|
cookieConsent |
Essential | Peakrim | Stores your cookie consent preference (accept/decline) to avoid showing the consent notice on every visit. | Persistent (localStorage) |
_ga |
Analytics | Google Analytics (GA4) | Distinguishes users for traffic analysis. Used to calculate visitor, session, and campaign data for site analytics reports. | 2 years |
_ga_[ID] |
Analytics | Google Analytics (GA4) | Maintains session state for GA4 data collection. | 2 years |
_fbp |
Marketing | Meta (Facebook Pixel) | Used by Meta to deliver and measure advertising, and to track conversions from Facebook and Instagram ads. | 3 months |
_uetsid |
Marketing | Microsoft (Bing Ads UET) | Used by Microsoft Advertising to track conversions from Bing Ads campaigns. | 1 day |
_uetvid |
Marketing | Microsoft (Bing Ads UET) | Used by Microsoft Advertising to track visitor behaviour across sessions for conversion attribution. | 16 days |
NID, CONSENT |
Analytics | Google Maps | Set when the embedded Google Maps element is loaded. Used by Google to remember preferences and map interactions. | 6 months |
Cookie names and durations may vary slightly based on browser and device. Analytics and marketing cookies are only set if you have given your consent via our Cookie Notice.
5. Third-Party Cookies
Some cookies on our website are placed by third parties whose services we have embedded. These include:
- Google Analytics (GA4) — web analytics provided by Google LLC. Data is processed in accordance with Google's Privacy Policy and data processing terms. You can opt out via Google's Analytics opt-out tool.
- Meta Pixel (Facebook) — advertising measurement provided by Meta Platforms, Inc. Used only where you have consented to marketing cookies. You can manage your preferences via Meta's Cookie Policy.
- Microsoft Advertising (Bing UET) — conversion tracking provided by Microsoft Corporation. Used only where you have consented to marketing cookies.
- Google Maps — an embedded map provided by Google LLC to display our office location. Loading the map may set cookies from Google regardless of your consent to other categories. We recommend reviewing Google's Privacy Policy for more detail.
Peakrim is not responsible for the cookie practices of these third parties. We encourage you to review their respective privacy and cookie policies.
6. Your Choices
When you first visit the Peakrim website, you are presented with a Cookie Notice at the bottom of the page. You may choose to:
- Accept all cookies: Essential, analytics, marketing, and preference cookies will be enabled.
- Decline non-essential cookies: Only essential cookies (required for the site to function) will be set. Analytics and marketing cookies will not be loaded.
Your choice is stored in your browser's local storage under the key cookieConsent. This record contains a timestamp and version number so we can verify when consent was given.
You may reset your consent preferences at any time using the button in the sidebar on this page, or by clearing your browser's local storage for this site. On your next visit, the Cookie Notice will be shown again.
7. Managing Cookies Through Your Browser
Most web browsers allow you to control cookies through their settings. You can typically:
- View the cookies stored on your device;
- Delete all cookies or cookies from specific websites;
- Block all cookies or block cookies from specific websites;
- Configure your browser to notify you when cookies are being set.
Please be aware that blocking or deleting cookies may affect the functionality of the Peakrim website and other websites you visit. For guidance on managing cookies in common browsers, refer to:
8. PDPA & Legal Basis for Cookie Use
Thailand's Personal Data Protection Act B.E. 2562 (PDPA) applies to the collection of personal data, which may include data collected through cookies where it is linked to an identifiable individual.
Our use of cookies is governed as follows:
- Essential cookies are used on the basis of our legitimate interest in operating a functional website, and do not require consent under the PDPA as they are strictly necessary.
- Analytics, marketing, and preference cookies are used only on the basis of your freely given, informed, and specific consent, provided through the Cookie Notice when you first visit our site.
You have the right to withdraw your consent for non-essential cookies at any time by resetting your preferences as described in Section 6. Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.
For further information on how we process personal data, including data collected via analytics cookies, please refer to our Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the third-party services we engage, or applicable legal requirements. The effective date at the top of this page will be updated accordingly.
Where changes are material — for example, where we begin using new categories of cookies that require your consent — we will reset the Cookie Notice so that you can review and re-confirm your preferences.
10. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
- Post: Peakrim, 42 Charoen Nakhon Road, Khlong San, Bangkok 10600, Thailand
- Phone: +66 2 438 7241
- Email: [email protected]